Baby Your Bottom, LLC, is a company that specializes in the creation and retail sale of health information and self-help products. The company was founded by Board Certified Colon & Rectal Surgeon, Dr. Anna M. Toker, MD, and as such the first line of products created and trademarked is specifically geared towards patients with hemorrhoids.

Anorectal problems will affect nearly everyone at some point and time. Currently, the market is a multi-million dollar industry with very few product lines available to the general population. The sensitive nature of the complaint of rectal pain and bleeding is the major driving force to the self-medication by sufferers. Furthermore, it is assumed that the treatment involves a topical medication so all products currently available are topical creams, lotions and suppositories. When one formulation fails, customers reflexively try a different formulation (even if made by the very same company) and will continue self-medication for prolonged periods of time prior to seeing medical care. Unfortunately, even when patients seek medical care, they are often given incomplete advice and their symptoms persist. The combination of prolonged self-help and lack of experience by Primary Care Physicians can lead to delay of treatment, prolonged suffering, and the delay of diagnosis of more serious problems such as cancer.

Baby Your Bottom, LLC products are unique because they involve a treatment system that is currently the standard of care for the medical management of hemorrhoids. The system treats the most common causes of hemorrhoids, constipation, and the symptoms that swelling, mucous leakage, and muscle spasm produce. Included is a 10-day supply of individually wrapped fiber supplement, barrier cream, OTC strength steroid cream, stool softener, and inflatable pillow. There is also an easy to read simple explanation of what hemorrhoids are and the causes of hemorrhoidal problems and step-by-step instructions of how to use the treatment system.

Finally, there is a concluding comment warning for the consumer that not all pain and bleeding comes from hemorrhoids. If there is no improvement in 10-20 days, they should seek consultation from a colorectal surgeon. For the price of a large tube of tube of Preparation H, patients can get all of the doctor recommended aspects of care for their hemorrhoids with one purchase.